WWho Should Attend:

  • Business owners and executives who want to understand how to effectively leverage social media
  • Senior marketing managers who need to develop a B2B marketing strategy for 2010
  • Independent consultants looking to establish their own social media strategy
  • Marketing professionals who are tasked with implementing social networking


Social media, Web 2.0, Twitter, Facebook, YouTube: the words have bounced around your boardroom like superballs… For many, it's becoming harder to justify the ROI and time spent in these many new and crowded online social spaces when the results are not immediate and obvious. In the end, is social-media marketing really going to help you grow your firm and make more money?

The answer is yes. It doesn't matter which industry you're in, how small or large your niche is, whether you target consumers or businesses, or whether your product sells for $1 or $1 million… If you do not acclimate yourself to social media now, you will soon fall far behind your competitors.

Excerpt from PROFIT magazine, September 2009

Learn Practical Strategies and Tactics to Successfully Market Your Business
Through Social Media

January 21-22, 2010

Social media is fundamentally changing the way businesses communicate, opening a huge door for savvy companies. The movement to social media has become a stampede. Facebook adds 200,000 users per day, LinkedIn has grown by more than 300% since 2007, and Twitter grew more than 400% this year alone.

If you want to supercharge your online marketing, you need a social media strategy. It provides an exceptional opportunity to build more exposure, strengthen a brand, and improve your web optimization positioning. But if you sell your products or services to other companies, you may be wondering how you can make it work for your particular niche.

Social media can work for B2B. But it takes planning to ensure that the activities you choose to pursue online effectively produce the results you need for your business.

Planning a B2B Social Media Strategy is designed to help you develop a strategic plan for your social media campaign. Unlike other courses and seminars on social networking, you will walk away from this course with a clear vision for how to use social media – such as LinkedIn, Twitter, and Facebook – to effectively promote your company and build leads for your business.


Seize this opportunity to learn from marketing experts who are in the trenches developing successful B2B social media strategies.

This course will help you:

  • Explore social media strategies that are working for other B2B companies
  • Select which social media applications will work best for your objectives
  • Plan the strategies that will help your company achieve its business development goals
  • Develop a tactical plan to effectively promote your business
  • Integrate your social media strategy with your existing marketing and sales activities