WWhy Social Media?
The movement to Social Media is unprecedented!
- LinkedIn has grown by 319% since 2007.
- Facebook is adding about 200,000 users a day.
- Twitter has grown by 422% over the last year!
- Internet advertising is up 21% in spite of the economic downturn.
You need to be marketing through social media. You have no choice.
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Course Outline and Agenda
Course Deliverables
- Provide a practical understanding of social media
- Demonstrate how social media can be used for B2B
- Enable participants to implement social media initiatives immediately upon return to the office
Thursday, January 21
- Review the relevance of social media in today's marketing landscape
- Explore social media channels and their functionality for B2B
- Demonstrate social media communications model and its real-world application
Friday, January 22
- Provide social media methodology for B2B marketing
- Build a social media plan for your company
- Get active on Twitter and LinkedIn
The course runs from 9am to 5pm each day. |
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