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WWhy Social Media?

The movement to Social Media is unprecedented!

  • LinkedIn has grown by 319% since 2007.
  • Facebook is adding about 200,000 users a day.
  • Twitter has grown by 422% over the last year!
  • Internet advertising is up 21% in spite of the economic downturn.

You need to be marketing through social media. You have no choice.

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Course Presenters

Planning a B2B Social Media Strategy is presented by Hyperactive Communications, a business marketing agency based in Mississauga, Ontario. The course will be taught by two of the agency's leading marketing experts.

Alicia Skalin - B2B Social Media Consultant
Alicia Skalin consults with leading Canadian companies on effectively integrating social media into B2B marketing campaigns. Her clients have included Research in Motion, Angus Software, GE Canada, The Peregrine Agency, Apps Transport and other Canadian success stories.

Lisa Kember - Strategic Marketing & Communications Advisor
Lisa Kember is a veteran of B2B marketing, building her expertise over two decades of work with CEOs and executives in the SME market. She launched Hyperactive Communications in 1999 and, as president, has built one of the area’s most successful agencies, working with innovative and entrepreneurial companies in Canada.